100% Fairtrade - why we believe it’s the only option

Every packet of coffee we sell comes from Fairtrade certified farmers and producers. We believe this is the best way of making sure that growers and their families get a fair price. But why?

Other “ethical” schemes aim to “protect the environment” or “enable companies to trace their coffee” however, these claims aren’t always clear – or transparent. Fairtrade is the only certification scheme whose purpose is to tackle poverty and empower producers in developing countries.*

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade in the developing world. Its focus is on helping farmers and workers improve the quality of their lives and take more control over their futures. It addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers.

Fairtrade is the internationally recognised gold standard. That is why we’re convinced that it is the right option and THE ethical way. It’s how we make sure that we keep coffee growers and their families at the heart of what we do.

If you’re considering any scheme that claims to be ethical, please ask these questions:

  • Will it ensure a guaranteed minimum price that’s agreed with producers?
  • Will it provide an additional premium that can be invested in projects that enhance social, economic and environmental development?
  • Will it enable pre-financing for producers who need it?
  • Will it emphasise the idea of partnership between trade partners?
  • Will it facilitate mutually beneficial, long-term trading relationships?
  • Will it set clear minimum and progressive criteria to ensure that the conditions for production and trade are socially and economically fair, as well as environmentally responsible?
  • Can they prove all of this?

Fairtrade can answer yes to all these questions. That’s why we decided to commit to their standard. 
* Source: www.fairtrade.org.uk